The Challenge: Raise awareness and encourage people to engage with HFH, celebrating their 50 year anniversary in 2025.

People often oppose HFH building homes on empty lots because they fear the people moving in will be ‘troubled’ or ‘dangerous.’ That’s proven false - the bigger threat to neighborhoods is vacancy, inviting criminal activity, drugs, guns and worse. HFH shows that the most effective way to clean up a street is to occupy it.

AD: Jakob Bopp / Designer: Gabriell Tew