The Challenge: Establish Le Labo as the fragrance brand that values the slower, handcrafted process.
People don’t always have the best fragrance etiquette. La Labo differentiates itself as a brand who wants and expects the general public to do better with their fragrance choices.
OOH
The Classiest of Them All Had to Step In.
It’s Also a Public Service.
Upon calling:
“You’ve reached the Le Labo ‘Please Spray Responsibly’ Hotline. Our options have changed.
Press 1 if you are with someone who is strongly overmusked.
Press 2 if you would like to report someone you passed by earlier who you can still smell hours later.
Press 3 if you want to report yourself.”