The Challenge: Establish Le Labo as the fragrance brand that values the slower, handcrafted process.
People don’t always have the best fragrance etiquette. La Labo differentiates itself as a brand who wants and expects the general public to do better with their fragrance choices.
OOH
The Classiest of Them All Had to Step In.
William Hanson, the TikTok etiquette guy, partners with Le Labo to spread the word and #pleasesprayresponsibly
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If you’re thinking about going out in public with more than a few sprays of fragrance, and by a few I don’t mean half a dozen, I politely suggest that you don’t.
I can understand the appeal to wear more of Le Labo’s scents. After all, it does smell delightful.
But sometimes too much of a good thing is a bad thing.
Please Spray Responsibly.
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If you’re considering spraying a massive cloud of mist to apply your fragrance, there is no room for you in my friend group.
Fragrance needs skin oils and warmth to last, so you should apply directly, roughly 3-5 inches from your skin. Le Labo’s scents will last much longer this way.
Respectfully, your life is not the rom com you might think it is.
Please Spray Responsibly.
It’s Also a Public Service.
Upon calling:
“You’ve reached the Le Labo ‘Please Spray Responsibly’ Hotline. Our options have changed.
Press 1 if you are with someone who is strongly overmusked.
Press 2 if you would like to report someone you passed by earlier who you can still smell hours later.
Press 3 if you want to report yourself.”