The Challenge: Make H&R Block stand out as the easier and trustworthy way to do your taxes.
People want to pay the least amount of taxes possible and finish it as soon as possible. That leads them to social media, where most influencer content is either completely wrong or pushing it.
H&R Block Calls Out Insane Tax Advice.
Frame #1: Local idiot attempts to convince people to beat the IRS.
Frame #2: There are millions of H&R violations. See how high this one made the list!
Frame #3: Normal person (H&R Block rep) debunks the aforementioned ‘tax hack.’
OOH
1 vs 20
Partnering with Jubilee, a real H&R Block tax expert takes on the top 20 most reported influencers.