The Challenge: Make H&R Block stand out as the easier and trustworthy way to do your taxes.
Doing your taxes is boring, but it’s not optional. While many are tempted to search for social media advice to get it done quickly, most of the content is either false or pushing it.
Don’t risk getting an H&R Violation.
It’s Actually a Good Thing to Be Sent to H(&)R.
Frame #1: Local idiot attempts to convince people to beat the IRS.
Frame #2: There are millions of H&R violations. See how high this one made the list!
Frame #3: Normal person (H&R Block rep) debunks the aforementioned ‘tax hack.’
CTA brings you to H&R Block,
where you can do your taxes hack-free.