Using Technology to Limit Police Brutality.
The shield that police officers wear are meant to symbolize protection, yet police brutality remains a critical issue in the United States. As a lifetime advocate for safety, Volvo introduces innovative technology that helps limit such cases.
AD: Clarke Weddington
Recognition: Gold ADDY, National (2024) | Silver ADDY, District (2024) | Cannes Future Lions, Shortlist (2023)
One Click.
SHIELD’s four features activate simultaneously.
The blue light on the back dash mirror shows intent to pull over. The navigation system brings you to a well-lit area. Cameras on the side and dash mirrors start recording. Automated texts are sent to your emergency contacts.
Launch
National Anti-Police Brutality Day, October 22.
OOH
The launch post on all major social media platforms shows the brand’s awareness to the problem and announces SHIELD as a step to reduce such violence.
Website
SHIELD’s website explains the technology’s functions, including where and how to try it.
Additional pages feature #TheTalk and SHIELD’s Promise of Safety.
Use the website’s online simulator to try SHIELD for yourself.
Find car shows near you, where an interactive SHIELD simulator is available to demo.
SHIELD x MAPB
Partnering with Mothers Against Police Brutality, a social media series explains why Volvo implemented this technology.
By using real life stories and offering advice for young drivers on the road, more people can understand just how impactful SHIELD can be.
The series is hosted by distinguished members of MAPB - Jeralynn Brown-Blueford, Janet Baker, Anita Willis and Kathy L. Scott-Lykes.
